Clear Thinking. Real Impact.
I help organisations in Scotland, the UK and internationally grow by delivering AI change management together with practical AI training and external marketing campaigns.
Emma makes AI feel genuinely useful. The training sessions were practical, collaborative, and were tailored to address what I’m dealing with day to day — not hypotheticals. She really gets how busy people actually work, and that comes through in how she teaches.
Sara Macauley, CEO, Kindred Strategic
I'm a marketing consultant and fractional CMO working with professional services and energy companies as well as ambitious creative agencies who want to make the most of the business opportunities that come their way.
Every firm has people who are keen, people who are curious or ambivalent, and people who'd rather not get involved at all. I help you set the direction, make it safe, and bring your team with you.
With 25 years in journalism, marketing and communications, I've been writing stories since Ceefax was peak tech. I'm based in Aberdeen, Scotland, and am a CIM fellow, chartered marketer and a CPD-accredited AI trainer. I love an 80s cultural reference and my best ideas come during dog walks, wrangling jigsaws, and baking (sourdough game fast imPROVING).
"Emma's approach [to AI training] is non-techy. She shows how to get the most of AI tools without fuss and confusion. Highly recommended."
— Testimonial from Google NotebookLM webinar
Figure skating used to score two things: did you get it right? And did it move anyone?
The prompting guidance changed. Did you notice?
Most marketing professionals know AI matters. The problem isn't ability or tools, it's knowing where to begin. This article looks at why 75% of organisations still have no AI roadmap, and introduces a Google Gem built to help you find your starting point.