Clear Thinking. Real Impact.
I help organisations grow by delivering hands-on, practical AI training and leading internal change communications and external campaigns.
I'm a marketing consultant and fractional CMO working with professional services and energy companies as well as ambitious creative agencies who want to make the most of the business opportunities that come their way.
Practical AI training for law firms, senior marketers and communications professionals who want more time for the high-value work that matters most to clients. Learn compliance-safe AI workflows in training courses that are online, in-person or both. No coding, no complexity, just workflows for the real world.
With 25 years' in journalism, marketing and communications, I've been writing stories since Ceefax was peak tech. I'm based in Aberdeen, Scotland, and am a CIM fellow and a CPD-accredited AI trainer. I love an 80s cultural reference and my best ideas come during dog walks, wrangling jigsaws, and baking (sourdough game fast imPROVING).
"Emma's approach [to AI training] is non-techy. She shows how to get the most of AI tools without fuss and confusion. Highly recommended."
— Testimonial from Google NotebookLM webinar
You know the feeling. Brand awareness gets nods in the marketing meeting, but lands flat in budget conversations. You're speaking one language. Finance speaks another.
Canadian astronaut Colonel Chris Hadfield is quoted as describing Mission Control as "one of the most formidable and intellectually stimulating” environments in the world.
I've had a fascinating afternoon with the folks from Reflect Digital and other guests taking part in Takeaway Talks: Search is Changing Forever, Are You Ready?